Deadline for entries: Friday, April 21 – 12pm EST

Early Bird Deadline: Save 10% when you enter online by Friday, April 7!


The call for entries is now open for The Advertising & Design Club of Canada’s Directions 2017 Awards – our annual competition celebrating the best work in Canadian Advertising, Graphic Design, Photography, Illustration, Editorial & Book Design, and Interactive.

While 2017 marks our 68th annual awards program, our judging process remains the same. Unique among Canadian creative award shows, The ADCC will continue to assemble panels of international creatives who will thoughtfully and methodically vote for Canada’s best creative work. The Directions 2017 judging panels will be announced to the public over the next few months.

Winners will be announced at the Directions 2017 Awards in Toronto on November 2. Winners will also be featured in our printed Annual and on the ADCC Archive – our growing collection of award-winning Canadian work.

The cumulative results of Directions 2017 winners also determine the recipients of our prestigious Scarlet Letter Awards for Agency of the Year, Design Studio of the Year, Interactive Agency of the Year and Production Company of the Year. The Scarlet Letter Awards recognize creative excellence across an entire agency or firm based on the ADCC national awards competition results.

Each year, a Canadian agency or studio donates their time and resources to design The ADCC’s call for entries and awards program. This year’s call for entries has been designed by lg2 and printed by Flash Reproductions. Full credits for the project are listed below.

The Directions 2017 deadline for entries is Friday, April 21. Early bird pricing is in effect until April 7 – enter online by that date and save 10% on your entry fees.

Become an ADCC Member or renew your membership to save even more on entry fees.

For full competition details – including categories, fees, and requirements – please visit our online entry system.

The 2017 ADCC Student Awards will be launching separately. Please check back for details.

Directions 2017 Call for Entries Credits

Agency: lg2
Creative Director: Claude Auchu, David Kessous
Designer: Josée Martineau
Writer: Stuart MacMillan
Account Supervisor: Ingrid Roussel
Account Executive: Annie Woang
Print Production : Geneviève Demers
Printer: Flash Reproductions