The ADCC will be announcing the shortlists for our Directions 2018 Awards from October 2nd to 4th.
We are excited to announce our third and final shortlist of the competition: Advertising. This shortlist includes work from our Advertising, Media Innovation, Promo, Branded Content, Public Relations, Film, Radio, Integrated and Best Copywriting categories, in addition to applicable Photography & Illustration categories. Work was judged by our panel of international creatives.
Winners will be announced at the Directions 2018 Awards on Thursday, November 8th in Toronto. Tickets are available now.
ORDER TICKETS NOW
Directions 2018 – Advertising Finalists
| ENTRY NAME | ENTRANT | CLIENT |
| Oh Henry! 4:25 | Anomaly | The Hershey Company |
| CMHR – Mandela | Arrivals + Departures | Canadian Museum for Human Rights |
| #EATYOURWORDS | BBDO | Mars Wrigley Confectionary |
| Love Text | BBDO | Take Note |
| Break Bread Smash Stigma | Bensimon Byrne | Casey House |
| 4.9-Second Parking | Bleublancrouge | Toyota |
| Koodo Shock-Free Data: Flashbacks | Camp Jefferson | Koodo |
| Koodo: Live Stream | Camp Jefferson | Koodo |
| Koodo: Ping Pong | Camp Jefferson | Koodo |
| Tarot Cards | Central Station | Belgian Moon |
| Yokohama | Cheil Canada | Yokohama |
| Unweathered: Robin/Catherine/David | Cossette | Canada Goose |
| Buried | Cossette | E-Comm 911 |
| Emergency vs Non-Emergency | Cossette | E-Comm 911 |
| Fire | Cossette | E-Comm 911 |
| Gunshot | Cossette | E-Comm 911 |
| Garde-Manger Pour Tous | Cossette | Garde-Manger Pour Tous |
| Easter Egg | Cossette | McDonald’s Canada |
| Follow The Arches: Next Exit/On Your Right/Just Missed Us | Cossette | McDonald’s Restaurants of Canada Limited |
| Just Missed Us | Cossette | McDonald’s Restaurants of Canada Limited |
| Next Exit | Cossette | McDonald’s Restaurants of Canada Limited |
| On Your Left | Cossette | McDonald’s Restaurants of Canada Limited |
| On Your Right | Cossette | McDonald’s Restaurants of Canada Limited |
| SickKids VS – All In | Cossette | SickKids Foundation |
| SickKids VS – DadStrong | Cossette | SickKids Foundation |
| Emergency Hospital | Cossette | The Corner Comedy Club Inc. |
| Loop | DDB Canada | Chartered Professional Accountants |
| Hotel de Jeunesse | DDB Canada | Crime Stoppers Toronto |
| Good Weird. | DDB Canada | Fuggles & Warlock |
| GO Etiquette | DDB Canada | METROLINX – GO Transit |
| GO Etiquette Book | DDB Canada | METROLINX – GO Transit |
| Bribery | DDB Canada | True Crime Film Festival |
| Post No Bills | DDB Canada | True Crime Film Festival |
| Above All Odds | FCB Toronto | Air Canada |
| Anything But Sorry | FCB Toronto | Canadian Down Syndrome Society |
| The S Word | FCB Toronto | Canadian Down Syndrome Society |
| Destination Pride | FCB/Six | PFLAG Canada |
| Spotify – Pride Stories | Giant Ant | Spotify |
| Highway | Grip Limited | Terry Fox Foundation |
| Bitcoin Bucket | Grip Limited | YUM! Restaurants – KFC |
| Full Tilt Detergent Poster | J. Walter Thompson Canada | Full Tilt Cycle |
| Remission Bell | J. Walter Thompson Canada | St. Louis Children’s Hospital |
| BP in Bed | john st. | Boston Pizza |
| Cioccolato | john st. | Dr. Oetker |
| 16 and Under | john st. | Heart and Stroke Foundation of Canada 1 |
| Eat Together | john st. |
Loblaw Companies Limited- President’s Choice
|
| Eat Together Tablecloth | john st. |
Loblaw Companies Limited- President’s Choice
|
| The LOVE YOU Project | john st. | Shoppers Drug Mart |
| Stuntman | john st. | Tangerine |
| Eat No Evil | john st. | The Goods |
| GoDaddy – #SitesInUnderAnHour | Juniper Park\TBWA | GoDaddy |
| Kim Jong-un On Kim Jong-un | Juniper Park\TBWA | IFEX |
| Leaders On Leaders | Juniper Park\TBWA | IFEX |
| Putin On Putin | Juniper Park\TBWA | IFEX |
| Trump on Trump | Juniper Park\TBWA | IFEX |
| Nissan – Canadian Animals | Juniper Park\TBWA | Nissan Canada |
| The Source Presents: A Love Story | Juniper Park\TBWA | The Source Canada |
| Tags with Impact | KBS | World Vision |
| First Skate | Leo Burnett, Toronto | Canadian Tire |
| Petal Paint | Leo Burnett, Toronto | JAT Holdings |
| It’s good to be good | lg2 | BBQ Québec |
| Buggy | lg2 | Epiderma |
| Fire | lg2 | Epiderma |
| Floor | lg2 | Epiderma |
| Old days | lg2 | Epiderma |
| The You Inside Project | lg2 | Gender Creative Kids Canada |
| Captain | lg2 |
La Société de l’assurance automobile du Québec
|
| Reaction time | lg2 |
La Société de l’assurance automobile du Québec
|
| Shaving | lg2 |
La Société de l’assurance automobile du Québec
|
| Talk | lg2 |
La Société de l’assurance automobile du Québec
|
| The mind-reading billboard | lg2 | Le Festival de magie de Québec |
| Trust your taste | lg2 |
Les Producteurs de lait du Québec / Fromages d’ici
|
| Funeral March | lg2 | Lifesaving Society |
| Alone | lg2 | StopCyberBullying.org |
| Coma | lg2 | Yum Yum |
| Heartbreak/Smoke/Last Dance | lg2 | Atkin Guitars |
| Smoke | lg2 | Atkin Guitars |
| Fortune-Telling Billboard | lg2 | Manchu WOK |
| People/Stay/Best Part | lg2 | Manchu WOK |
| Sad/Hurt/Alone | lg2 | StopCyberBullying |
| Sad | lg2 | StopCyberBullying.org |
| Famous Fingers | McCann Canada | Prostate Cancer Canada |
| Sounds of Trauma | Mile Inn | David Lynch Foundation |
| King Jay | Mosaic | The Children’s Wish Foundation |
| Don’t Get Sextorted, Send a Naked Mole Rat | No Fixed Address | Canadian Centre for Child Protection |
| Light the Way | No Fixed Address | FA Design |
| Cottonelle Strokable Billboards Campaign | Ogilvy & Mather | Kimberly-Clark |
| Beautifully Real Moms | Ogilvy & Mather | Unilever |
| Ocean Depth | One Twenty Three West | Vancouver Aquarium |
| What Will You See? Octopus, Axolotl, Lionfish | One Twenty Three West | Vancouver Aquarium |
| Because We Can | OPC | Brooklyn Film Festival |
| Bad Bad News, Leon Bridges | OPC | Leon Bridges |
| SMYTHE – Now Shipping Worldwide | Open. A Creative Company | SMYTHE |
| TIFF: The Canadian Experiment | Polyester Studio | Toronto International Film Festival |
| Cucumbers, Mother Nature, Cow Shit | Ray Agency | Young Farmers’ Forum of NL |
| Bowls | Rethink | Berlitz Canada |
| Free AF | Rethink | Canadian Centre For Diversity & Inclusion |
| Small Spaces for your Big Secrets | Rethink | Carex Mini-Storage |
| Ghosts Of The Forum | Rethink | FGL Sports Itée (Sports Experts) |
| Thermal Discount | Rethink | FGL Sports Itée (Sports Experts) |
| Blissful Bathroom | Rethink | IKEA |
| Cheffy | Rethink | IKEA |
| Cheffy / Flambé | Rethink | IKEA |
| Wonderful World | Rethink | IKEA |
| Focus (Side-by-side) | Rethink | LGM Financial Services Inc. |
| Desert Roulette | Rethink | WestJet |
| Six-Second Ambush Advisories | Rethink | YWCA |
| Be Olympic | Sid Lee | Canadian Olympic Committee |
| Trust The Experts | Sid Lee | H&R Block |
| Trust The Experts – Bookie | Sid Lee | H&R Block |
| Trust The Experts – Father-In-Law | Sid Lee | H&R Block |
| Posters for Peace | Sid Lee | Ivanhoé Cambridge |
| Cat | Sid Lee | Loto-Québec |
| Haystack / Trio / Cat | Sid Lee | Loto-Québec |
| Treasures of the museum | Sid Lee | Lotto Max |
| #8008135 | Sid Lee | Rethink Breast Cancer |
| Walls are meant for climbing | Sid Lee | The North Face |
| Song Dedication | Sid Lee | Vidéotron |
| Spadina House | Skin and Bones Film Company | |
| Canada Goose – Unweathered: Manifesto | Steam Films | Canada Goose |
| Abandoned | TAXI | Audi Canada |
| Abandoned 1 | TAXI | Audi Canada |
| Abandoned 2 | TAXI | Audi Canada |
| Abandoned 3 | TAXI | Audi Canada |
| Search History | TAXI | Covenant House |
| Search History – Acceptance | TAXI | Covenant House |
| Search History – Addiction | TAXI | Covenant House |
| Search History – Escort | TAXI | Covenant House |
| Shake | TAX | Kraft Heinz |
| Well Worn | TAXI | Mark’s |
| CondomTO | The&Partnership | Toronto Public Health |
| 2018 Marketing Awards Campaign – Life or Death Gala Video | UNION Creative | Brunico Communications |
| 2018 Marketing Awards Campaign Promo Videos | UNION Creative | Brunico Communications |
| Noise Cancelling Poster | UNION Creative | CREA (Canadian Real Estate Association) |
| Mental Health is Health | Zulu Alpha Kilo | CAMH |
| Common Ground | Zulu Alpha Kilo | Harley-Davidson Canada |
| DesignThinkers Posters | Zulu Alpha Kilo | RGD |
| Sama’s Lunchbox | Zulu Alpha Kilo | Whirlpool Canada |
Share the news on social media
Download the finalist animation designed by Underline Studio and Jam3 to share your achievement on social media. Don’t forget to tag your post on Instagram and Twitter with #ADCCawards.
