An advertising creative with more than 25 years of experience, Cheryl began her career at Saatchi and Saatchi, New York. Over the course of her career she has worked on a range of products and industries from consumer package goods to pharmaceuticals. Some brands include American Express, IBM, the New York Times, Abilify, Sculptra, Eliquis, Premarin, Duavee and Chantix. She is also credited with writing the behavior modification CRM patient support program for Chantix. Other claims to fame include naming GoGurt while working on General Mills and naming the Weekender Friday through Sunday subscription for the New York Times.
For the past 10 years, as a creative director focused in the healthcare space, she’s worked on established brands and launches, from pre-FDA approval through commercial launch. A strong belief that healthcare work has the potential to improve life and longevity fuels her desire to keep pushing the boundaries of what can be achieved in healthcare communications. The ever-increasing use of technology to help people live healthier lives and make better healthcare decisions is an ongoing passion. For the past several years, Cheryl has served on the Advisory Board for the South by Southwest (SXSW) Interactive conference.
Cheryl is currently serving as an Executive Creative Director at DDB New York, overseeing all Merck brands.
Fun fact: Cheryl was declared dead by the state of New York, due to a clerical error. After hosting her own wake and documenting her efforts to be proclaimed alive, she was featured in the Talk of the Town section of the New Yorker, the NY Post and is included as a case study in a college sociology textbook.