Kinney Edwards currently serves as Executive Creative Director at Tribal Worldwide, where he is responsible for nurturing powerful storytelling and technology, into memorable creative ideas and experiences for people, not robots. He is based in the agency’s New York office.
Kinney joined Tribal in 2007 and has led creative teams on high-profile brands including 3 Musketeers, CHPA, Partnership for Drug-Free Kids, IAMs, Eukenuba, Royal Canin, H&R Block, National Football League, UNICEF, Advil, Centrum, Robitussin, Wounded Warrior Project, Nickelodeon, The Lunchbox Fund, Intel, Exxon Mobil, Johnson & Johnson, Pepsi, Lipton, Alcon, Diageo, Jose Cuervo, Philips, Smartwool and Neutrogena.
Before joining Tribal, Kinney served as a senior creative lead at Ogilvy, where he developed global integrated campaigns for the enterprise and consumer audiences. He worked across Cisco Systems, American Chemistry Council, Miller Lite, Unilever, and Ameritrade and Amex.
Prior to Ogilvy, Kinney worked at McCann World Group and was responsible for product launches, digital advertising and e-commerce activations for Nikon, SiriusXM Satellite Radio, Agilent Technologies, Microsoft’s Xbox LIVE gaming platform and Games for Windows. His digital work for Procter & Gamble garnered the first-ever Digital DMA ECHO award.
Kinney has taught portfolio classes at Miami Ad School, the Fashion Institute of Technology, as well as both judging and winning at the industry’s top award shows. Kinney is a frequent op-ed contributor to various digital advertising media outlets. He was recently featured in Adweek’s 2015 Creative 100: 30 Creatives Whose Smart, Funny and Innovative Work Keeps Advertising Interesting.
Kinney graduated with a B.F.A. from Tyler School of Art, Temple University with a concentration in graphic & interactive design.