Pete was born and raised in Detroit, a city of random fires and the occasional, arbitrary beating. It was the perfect primer for a career in advertising.

Now a creative director at Leo Burnett, Pete has previously worked at agencies in New York and Chicago, including BBH and Ogilvy & Mather.

Trained as a writer, Pete enjoys giving brands a voice. He also helps them back up those words with actions, so they can act among us humans. The most recent example: bringing Van Gogh BnB to life for the Art Institute of Chicago. He’s also crafted campaigns for Axe, Brooks Running, NYC & Co., Altoids, Pop Tarts, and Allstate.

Pete has won gold, silver and bronze awards from Cannes, D&AD, and One Show, among others, spanning categories including Branded Entertainment, Print, Social, TV and Cyber. He also has multiple pieces inside MOMA – probably in the basement, behind Marcel Duchamp’s weight bench.

In 2016 Pete was named one of the top 10 creative directors in the world and one of Adweek’s Top 50.