Tom Crabtree is the Founder and Creative director at Manual in San Francisco. Tom’s experience in graphic design—specifically brand identity—spans 19 years and has taken him from London—where he worked at acclaimed studios working in arts, fashion, and luxury lifestyle—to Apple in California where he joined the marketing team 2006 to work on the iPhone launch and packaging. In addition to leading the output of Manual, Tom gives lectures, and participates in international design events and awards.