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AI + Creativity

May 29, 2019 @ 6:30 pm - 10:00 pm

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Artificial Intelligence, Machine Learning, Neural Networks… we’ve all heard the buzzwords, but what does it mean for our creative industry?

On May 29, thought leaders from some of Canada’s leading agency and tech players will discuss the creative challenges and opportunities that arise in the age of Artificial Intelligence – and how AI is fuelling the next wave of creativity.

This event will feature speakers, followed by a panel discussion. Speakers include Mike Halminen (Creative Lead at Google Canada), Annie Bedard (Strategy Lead at Jam3), Phillip Moad (Product Owner at WestJet). Dré Labre (Futurist at TBD.company) will also speak and moderate the panel discussion.


Wednesday, May 29
Arts & Letters Club
14 Elm Street


6:30pm – Doors open
7:00pm – Speakers


$12 for Non-Members
Free for ADCC Members



Mike Halminen
Creative Lead at Google Canada

Mike has been Creative Lead at Google for over the past 1647 days, they say if you don’t believe in God, bring data!

In this role he spends his time engaging with Creative Agencies and Brands across Canada to make great work that works with all things Google.

Prior to this, Mike was SVP Creative Director at MacLaren McCann, working across brands such as General Motors, Xbox, Mastercard, RBC, Rogers and dozens of others.

Annie Bedard
Strategy Lead at Jam3

With over a decade working in digital strategy and with a background in anthropology, Annie has developed a multidisciplinary approach to designing human-centric solutions for partners and brands, using data-driven research backed by a rigorous approach to methodology to inform strategies and solutions.By blending qual and quant techniques aimed at uncovering deep insights, behaviours and motivations, Annie looks to craft regional solutions that can scale to address global challenges. Annie has brought her expertise to brands and platforms that include Google, adidas, Facebook, Bottega Veneta, Nissan, Oculus, Nike, eBay, Kimberly Clark, Kraft and City Bank.

Phillip Moad
Product Owner, AI at WestJet

Phillip is currently a Product Owner for WestJet’s AI-powered chatbot, first to be launched by a Canadian airline. In this role, he is responsible for advancing the chatbot (named Juliet) beyond air travel and making her a 24/7 digital travel assistant across the various phases of the guest journey.

He has over 10 years of experience in the digital and technology sector working on various projects that span across multiple industries. At WestJet, he is part of the Digital & Innovation Lab team who are tasked with exploring new technologies, trends, and partnerships to leverage and sustain a competitive advantage across competitors.

When time permits, he is passionate about sharing his expertise and networking with explorers and futurists who are on the lookout for the next big disruption in the tech world.

Dré Labre
Founder & Futurist at TBD.company

Dré Labre founded TBD.company in 2017 to help business leaders navigate the chaos of a rapidly changing world. As a futurist, he looks at what’s happening today, then imagines possible tomorrows so organizations can make more informed decisions now.

He’s worked with some of the world’s biggest brands and is recognized internationally for his expertise. He proved himself as a business leader while a partner at a Toronto agency and innovation lab, and is also an accomplished speaker.

What sets Labre apart is his emphasis on strategic science fiction as a tool to provoke meaningful conversation and challenge assumptions. For Labre it’s not just about what technologies will emerge, it’s how we’ll use them, and how they’ll affect us. As such, he sees value in exploring longer time horizons, not just the next few quarters.


May 29, 2019
6:30 pm - 10:00 pm
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Arts & Letters Club
14 Elm Street
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