Craft Club: Copywriting

With a decade of experience as a writer at some of Canada’s top agencies, Hemal's work has reimagined the American landscape through the lens of Black Culture (Black & Abroad, "Black Elevation Map"), compared STIs to stocks (LifeStyles, "Publicly Traded") and recently trolled McDonald's on the launch of their Chicken Big Mac (KFC, "Fixed It"). He's been recognized by Cannes Lions International Festival of Creativity, Clios, One Show, Spike’s Asia and ADCCs, among others. In 2023, I was ranked as one of Canada's Top 10 Copywriters ranked in Strategy Magazine's Creative Report Card. You can find Hemal at Courage – a fully independent creative agency in Toronto – as an Associate Creative Director and at Miami Ad School a seasonal Instructor.

Sanya Grujicic is a Toronto-based, internationally award-winning Executive Creative Director and Copywriter. She’s worked at renowned Canadian agencies where she’s helped transform Canada’s most iconic brands. She’s worked across nearly every major consumer category, including telco most recently at WPP agency Theo. An instructor at Miami Ad School, Sanya brings 15 years of conceptual and storytelling experience to her most recent role a Jam3, a brand design and experience agency.

First as writer then creative director, Ian has spent the past 15 years working at the forefront of digital and creative innovation. In 2014, while at Tribal DDB, Ian was ranked #1 Copywriter in Canada in Strategy Magazine’s Creative Report Card. He was also co-creator and writer of the influential “Our Food. Your Questions.” radical transparency platform for McDonald’s – which led to a direct improvement in both brand trust and food quality perception scores for McDonald’s around the world. As creative leader of the creative data agency FCB/SIX, Ian helmed a series of innovative, effective, and award-winning creative-data projects, including the LGBTQ+ travel utility “Destination Pride” for PFLAG Canada, the racial slur-reframing “Go Back To Africa” for Black & Abroad, and the stock market-inspired e-commerce platform “Publicly Traded” for Lifestyles Healthcare. His work has earned many international awards, including the Grand Prix in Creative Data at Cannes, the D&AD Black Pencil and a Global Grand Effie. Under Ian’s creative leadership, FCB/SIX was the #1 ranked Canadian agency at Cannes in both 2018 and 2019 and became Ad Age’s first ever Data & Analytics Agency of the Year. In 2022, Ian co-founded a new creative-data network within IPG called Performance Art. Major clients have included Honda, AB/InBev, Cadbury, Johnson & Johnson, Taco Bell, McDonald’s and BMW.