The Story of My Book

Steve is a CCO at Leo Burnett Toronto. He’s also a writer, builder, snacker, sketcher, cleaner. He has been reaching for the stars with Leo since 2005. His passion for creativity in all forms has helped Leo Burnett earn an international reputation as a place for world-changing thinking. As part of Leo’s Global Product Committee, Cannes Lions judging panel and the Miami Ad School Toronto Board, he’s been able to share his passion for the work.

Ronald Tau is a graphic designer and founder of Meat Studio. Operating in Toronto and Beijing, Ronald specializes in typography and brand identity design that bridges cultures and curates understanding. Winner of RGD Ultrabold 2022, his work across different cultures and markets have been awarded, shortlisted, and featured by international design associations and press such as TDC, Tokyo TDC, ADC, Communication Arts, Vice, 032C, Its Nice That, etc.

Jonathon Yule is currently the Director of Design at Concrete in Toronto. Jonathon is focused on inventing, reinventing and reestablishing brands across Canada and the world. Distilled strategy, refined craft and a passion for custom typography are the foundation of Jonathon's work. Notable clients include Apple, Cervélo, Norco, Rowan, Chef Bombay and Vega.

Over 20 years of attention to detail, passion for building brands, and relentless pursuit of craft and creativity has made Travis one of Canada’s top Creative Directors. A passionate belief in human-centric design thinking to drive business, Travis’ career spans many years of blood sweat and tears (mostly his own). He has been internationally recognized for best in class creative and effectiveness at shows like D&AD, The One Show and Cannes. In 2024 Travis founded Fellow Human, a Toronto based creative agency currently servicing clients in Canada, The US, and globally.