Over 75 years of winning memories to inspire the next generation.

Daniel Ferro

COLLINS Design Director

Daniel Ferro is a multidisciplinary designer working across brand identity and design systems. He began his career in Brazil as an art director at agencies including AlmapBBDO and Suno United Creators, later spending several years as an independent designer, collaborating with national and global brands alongside some of the country's leading studios. That independent stretch pulled him into wider creative territory, sharpening his range across motion, 3D, art direction, and design while shaping a practice grounded in craft and a belief that strong design serves the idea behind it. Today he's a design director at COLLINS, a design and strategy firm, where he leads national and international brand work, building identities and the systems that hold them together and are meant to last and to scale.

Joshua Graver

Local Projects Director of Visual Experience Design

Joshua Graver is the Director of Visual Experience Design at Local Projects in New York City. Previously he worked as Design Director at Decoded.monks and as Creative Director at the Museum of Arts and Design and Pratt institute. While at 2x4 he served as Associate Design Director and Senior Designer. He started his career at Astralwerks Records, under EMI, as National Director of Advertising, Merchandise, and Design. He was a Fellow at the Center For Urban Pedagogy and has taught design courses at Rutgers University and Pratt Institute. He holds a MFA in Graphic Design from Yale University.

Oskar Lübeck

Bold Scandinavia Co-founder and Chief Creative Officer

Oskar Lübeck is Co-founder and Chief Creative Officer of the international brand consultancy Bold Scandinavia. With more than 25 years of experience across Sweden, London, New York, Dubai, and Japan, he has led brand transformations for global and local clients across a wide range of industries. Oskar has been recognized as one of the world’s most awarded Chief Creative Officers in The Drum’s World Creative Rankings, and he is a frequent Jury President and jury member for many of the world’s leading creative awards, including Cannes Lions, D&AD, LIA Awards, and Eurobest.

Natalia Oledzka

PORTO ROCHA Associate Design Director

Natalia is a graphic designer working across brand systems, editorial design, and art direction, with a strong typographic lens and a desire to create work that is beautiful, meaningful, and lasting. Her work spans clients across culture, technology, and hospitality, including Robinhood, Fender, W Hotels, and Twitch. She has worked with design studios such as Mouthwash and Two Times Elliot and is now an Associate Design Director at PORTO ROCHA — a global design studio uniting strategy and design to create work that evolves with the world we live in. Originally from New York, she is currently based in London.

Mia Rafowitz

Droga5 Creative Director

Mia Rafowitz is a NYC-based creative director and copywriter with a decade of experience creating work across brands, industries and mediums. Her work has been internationally recognized at Cannes Lions, D&AD, The One Show, the Webbys, AICP and CICLOPE, featured at SXSW and Sundance, and permanently archived by MoMA. Named a Next Creative Leader by The One Show in 2021, Mia served on the D&AD Writing for Advertising jury in 2024. In 2026, she co-developed a framework for creative endurance that earned her a spot on the Cannes Lions stage as an official speaker.

Rodas

BBDO New York Executive Creative Director

Rodas is currently an Executive Creative Director at BBDO New York. Over the course of his career, he has led exceptional creative teams in making ambitious, culture-shaping work for some of the world’s most influential brands, including Pepsi, Xbox, The Whitney Museum, Google, Meta, Yahoo, Accenture, and Molson Coors. With more than 15 years of experience across Lima, Dubai, Los Angeles, and New York, Rodas has built a creative practice shaped by different markets, cultures, and perspectives. That journey has given him a global point of view and a belief that the best ideas can travel anywhere, as long as they connect with people. Along the way, he has had the privilege of collaborating with world-class talent and partners, earning recognition among the world’s top creative directors by D&AD and The One Show in 2022, The Drum Global Rankings in 2023, and, in 2024, as part of the team behind Droga5’s first-ever Emmy win.

Mary Soroka

Edelman NYC Executive Vice President and Executive Creative Director

Mary Soroka is an internationally award-winning creative director, filmmaker, and digital artist. She currently serves as Executive Vice President and Executive Creative Director at Edelman NYC. Her work has been honored by Cannes Lions (including two Glass Lions for Change), Ad Age's '2025 Best Ads of the Year', AdWeek's 'Top Ads of Super Bowl LX', Clios, One Show, Webbys, UN Women, and countless others. Mary has provided creative leadership for a number of Fortune 500 global brands, such as Google, Samsung, Microsoft, eBay, IKEA, and Unilever (including the viral Dove campaigns #LetHerGrow in Thailand and #KeepTheGrey in Canada). Her work has earned billions of impressions worldwide and landed on the front pages the world’s most influential outlets, from Vogue to The Wall Street Journal. Press coverage includes The New York Times, BBC, Reuters, Bloomberg, Forbes, Fast Company, The Guardian, Financial Times, CNN, NPR, Ad Age, Adweek, and many more. In her personal film and digital art practice, Mary explores the convergence of creativity and machine intelligence. She has directed music videos, short films, and was recently awarded Silver by The One Club for Creativity in Manhattan in a live creative showdown pressure-testing real-time ideation and AI-supported execution before a jury of tech founders, Chief Creative Officers, and representatives from Google Creative AI Labs.

Jess Toye

Apple Creative

Jess Toye is a creative leader with nearly 15 years of experience in the advertising industry, having shaped campaigns at top-tier agencies across Los Angeles, New York, and Toronto. She is currently at Apple, where she's focused on developing innovative, growth-focused creative. Her campaigns have earned global accolades across every major industry award show, and she has personally been recognized by The One Club’s "Next Creative Leaders," Ad Age's "Creative of the Year," Adweek's "Creative 100," and 4A's "100 People Who Make Advertising Great."

Maru Bernal

VML Creative Director

Born and raised in Mexico City, Maru brings over 20 years of experience creating award-winning work for agencies including Leo Burnett, FCB, We Believers, TDA_Boulder, BarkleyOKRP, and now VML. She has worked across a wide range of categories, including CPG, finance, retail, entertainment, telecommunications, and healthcare. Maru is a strong advocate for diversity because she believes the best ideas come from the broadest range of perspectives. Her guiding philosophy has always been that when an idea connects with people emotionally while solving a real problem, recognition naturally follows. She strives to bring a multicultural perspective to every project, combining strategic thinking, creativity, and craft to create work that resonates across audiences. Maru's work has been recognized by Cannes Lions, Clio Awards, D&AD, The One Show, London International Awards, New York Festivals, Webby Awards, Effie Awards, Communication Arts, Lürzer’s Archive, Epica Awards, Radio Mercury Awards, Kinsale Shark Awards, ADDY Awards, El Ojo de Iberoamérica, FIAP, El Sol, Wave Festival, Mosaic Awards, ANA, and others.

Soham Chatterjee

Independent Global Creative Lead

Soham Chatterjee is an independent Global Creative Director, writer and professional enemy of boring. For 15+ years, he’s been making ideas for some of the world’s biggest brands. More recently, for Family of Apps (WhatsApp, Facebook, Instagram and Reality Labs) at Meta. Somehow, this has resulted in 500+ international awards. Cannes Lions, D&AD, One Show, Clios and assorted shiny objects that collect dust beautifully and, in an emergency, make excellent door-stoppers. He believes the best writing is shorter than this bio. And if absolutely nobody in Legal is nervous, you probably haven’t found the best idea yet.

Pete MacInnis

Ogilvy New York Associate Creative Director

Pete MacInnis got his start in Canada, where he made the natural transition from scaffolding to advertising. He’s currently an Associate Creative Director at Ogilvy New York, working on Coca-Cola.

Ricardo Salgado

Leo Burnett Chicago SVP Group Creative Director

Ricardo Salgado is a creative leader who’s been currently working as SVP Group Creative Director at Leo Burnett Chicago. Throughout his career, he has worked in several shops, such as Energy BBDO, FCB Chicago, and DM9DDB Brazil, among others, leading campaigns for local and global clients such as, Miller Lite, Bayer, Jack Daniel’s, Anheuser-Busch InBev, Walmart, Samsung, McDonald's, and many others. In 2023, he played a pivotal role in making Energy the world's most winning-awarded BBDO and the #4 US agency at Cannes. Ricardo’s work has been recognized in the most respected advertising festivals around the world, including multiple Gold Lions at Cannes, a Black Pencil at D&AD, and GPs at One Show and Clio. In 2020, he was ranked #10 copywriter in the Global Ranking at The One Show. In 2024, he was the Top 20 Most Winning-Awarded Creative Director in the USA at the One Show.

Pieter Claeys

McCann New York SVP Group Creative Director

Pieter Claeys is a Belgian creative currently based in New York, where he serves as SVP Group Creative Director at McCann New York. Previously, he was at FCB New York, where he created campaigns including Spreadbeats for Spotify and Dreamcaster for Michelob ULTRA. Career highlights include a Black Pencil at D&AD, two Cannes Lions Grand Prix, One Show Best of Show, and a Sports Emmy. He has been named Belgium’s Creative of the Year three times and Ad Age Creative of the Year. Pieter believes creativity is most powerful when it solves a real business problem while giving people a reason to care.

Tres Colacion

Public Notice Co-founder, Managing Partner

Tres Colacion is Co-founder and Managing Partner of Public Notice, a New York City based creative studio. He has spent the last 15 years making globally recognized, locally relevant work for some of the world’s most influential brands. Most recently he was an Executive Creative Director at Droga5 in New York, overseeing work for clients like Meta, Xbox, Amazon and Riyadh Season, the last of which won the agency’s first Emmy. Before that, he was BBDO’s global creative lead on WhatsApp, working with teams in Brazil, the United States, Germany and India across the brand’s US launch and its marquee New Year’s Eve campaigns. His work has won a Grand Prix at Cannes Lions and the highest honors at every major advertising show.

Michelle Tucker

Edelman Executive Vice President, Executive Creative Director

Michelle Tucker is Executive Vice President and Executive Creative Director at Edelman, where she leads multidisciplinary teams creating ideas that keep iconic brands relevant and in the conversation. Based in Chicago, she brings a rare combination of traditional advertising, digital, and earned creative experience, giving her an integrated perspective on how great ideas earn attention and endure. From big retail to breast cancer, bourbon to baby food, Michelle has shown that the principles behind great creative are universal — even when the audiences, categories, and challenges are anything but. Her work has earned international recognition at Cannes Lions, D&AD, the Clios, the Webbys, and PRWeek Awards. Beyond the work itself, she has been invited to serve on industry juries celebrating creative excellence. She believes the strongest ideas don't just capture attention — they spark conversation.

Daniela Varela

Weber Shandwick New York SVP, Group Creative Director

Daniela Varela is a people-first creative who helps build meaningful brands through storytelling. A firm believer that ideas can shape the world for the better, this Uruguayan-born creative developed her craft in LATAM, Asia and Scandinavia, but has called Brooklyn her home for the last 9 years. Her career has taken her from Y&R, Ogilvy Singapore, Orchid Creation, McCann Health, TBWA\Chiat\Day and currently to Weber Shandwick New York. She is committed to create dynamic workplaces for diverse people to thrive in, be wildly successful, and have fun while changing the world. She has worked for some A-list clients such as Google, Coca-Cola, Unilever, LVMH and lately she has switched gears to leverage preventive medicine awareness and health equity with Merck, Pfizer, AstraZeneca, Novartis, Lilly, and women’s health initiatives. Prior to judging ADCC she has been a member of some other prestigious juries such as The ADC, The NYFA, Dubai Lynx, El Ojo de Iberoamérica, WINA, Clio Health, El Sol, and Lisbon Advertising Group Awards. Her work has been recognized by Cannes Lions, Campaign Asia, Effie Awards, Clio Health, Cámara de Anunciantes del Uruguay and has been featured in Ads of the World, Google I/O, The New York Times, LatinSpots, AdWeek, Advertising Age, Campaign Asia and AdLatina. When Dani is not working, she dances lindy hop, and practices boxing. She is convinced comms should be the same as a great jab-cross: powerful and precise. She loves teaching and mentoring people: it’s the way she found to give back and honor those who mentored her. She is Cannes Lions See it Be it Alumni and Tutor, a member of Publicitarias Uruguay, /Colectiva, coach at the LIAisons Program from the LIA Awards, and regional co-leader of US Circulo Creativo Hispano; all programs aiming to celebrate female, young and latino representation and equity in the Industry.