Sign in
  • Mission & History Partner With Us Contact
  • ADCC Awards Student Awards Scarlet Letter Award Rising Stars Awards Changemaker Award Les Usherwood Award Michael O’Reilly Award Mick Griffin Award
  • Browse the Archive
  • Upcoming Events Created In Conversation With In & Around Design
  • Shop Browse the Shop
  • Membership Join the ADCC
Sign in
Back to Archive

Merit1991 Advertising Print

It Shrank In The Wash

Facebook LinkedIn Twitter Email

It Shrank In The Wash
Merit1991

It Shrank In The Wash

  • Discipline

    Advertising Print

  • Category

    Newspaper Ad, Single

  • Company

    Leo Burnett Co. Ltd.

  • Client

    Procter & Gamble Inc.

  • Creative Director

    Martin Shewchuk

  • Art Director

    Richard Kemp

  • Designer

    Richard Kemp

  • Writer

    Jeffrey Finkler

  • Photographer

    Michael Assaly

  • Typographer

    Cooper & Beatty Ltd.

Other Work From The Archive

See Archive
  • Most of You Will have Cold Feet...

    Most of You Will have Cold Feet... Chiat,Day,Mojo Inc. Advertising

    Gold
  • Hell Froze Over

    Hell Froze Over Chiat,Day,Mojo inc., Advertising

    Silver
  • Most Vacatons Are Designed...

    Most Vacatons Are Designed... Chiat,Day,Mojo inc., Advertising

    Silver
  • How To Lose A Couple Of Bags...

    How To Lose A Couple Of Bags... Chiat,Day,Mojo inc., Advertising

    Merit
  • G'Daily

    G'Daily Chiat,Day,Mojo inc., Advertising

    Merit
  • Our Baby Gorilla Is Now Receiving Visitors

    Our Baby Gorilla Is Now Receiving Visitors Chiat,Day,Mojo inc., Advertising

    Merit
  • You'll Travel Through Snowdrifts...

    You'll Travel Through Snowdrifts... Chiat,Day,Mojo inc., Advertising

    Merit
  • Old World Thinking

    Old World Thinking Ambrose Carr Linton Kelly Inc.

    Merit
  • Sometimes The Only Way To Advance...

    Sometimes The Only Way To Advance... Chiat,Day,Mojo inc., Advertising

    Merit
  • The Alternative To Outward Bound...

    The Alternative To Outward Bound... Chiat,Day,Mojo inc., Advertising

    Merit

Help us create a better Archive.

Reach out to report a credit error or supply missing or updated images.

Contact Us

Since its founding in 1948, The Advertising & Design Club of Canada (ADCC) has been dedicated to its mission of championing creative excellence in our nation’s creative community. As the only non-profit organization dedicated to Canada’s design and advertising community, The ADCC has spent over 70 years representing, promoting and inspiring our industry’s creative professionals and students.

Bylaws Privacy Policy Contact The ADCC Terms of Use
Instagram LinkedIn Facebook Twitter

Thank you for subscribing.

© Copyright 1948 - 2025 The Advertising & Design Club of Canada