Over 75 years of winning memories to inspire the next generation.

Violaine Orsoni

Co-Founder Violaine & Jérémy

Violaine Orsoni is one half of the Violaine & Jérémy, French design duo. The design atelier she founded with her creative partner, Jérémy Schneider, is renowned for its sophisticated and inviting aesthetic. By cultivating a sensitive, artistic and detail-oriented approach, her atelier aims to deliver work of excellence that is built to last. She is the team's creative director. She is also the managing director. And she's been in the process of getting better at it since 2012.

Jesse Reed

Order Co-Founder

Jesse Reed hails from Youngstown, Ohio, and is a graduate of the University of Cincinnati’s College of Design, Art, Architecture, and Planning. Prior to founding Order, he honed his skills as an Associate Partner under Michael Bierut at Pentagram’s New York office, where his client roster included New York University, Hillary for America, Wildlife Conservation Society, Bobby Flay, Syracuse University, and Saks Fifth Avenue. At Order, Jesse leads a team to develop brand systems for prestigious institutions such as Williams College, Munson, MoMA, Apple, Google, Herman Miller, Knoll, and many more. In 2022 he launched the firm's type foundry, Order Type Foundry (OTF). In addition to Order, he co-founded Standards Manual, an independent publishing imprint dedicated to the preservation of graphic design history, including the reissues of the NYCTA and NASA Graphics Standards Manuals. Jesse is also the CEO and a co-founder of Standards, an online tool for designing, managing, and publishing brand guidelines on the web. Beyond his professional practice, Jesse has taught at The University of Cincinnati and Parsons New School of Design, respectfully.

Benji Wiedemann

Wiedemann Lampe Executive Creative Director & Co-founder

With a background in design, Benji leads the consultancy’s work in defining the meaning of brands, the roles they play in the world, and their relevance in modern culture. He firmly believes that culture is both a basic human right and the highest form of luxury. A regular judge of design awards, Benji also advises the boards of several cultural organisations and frequently speaks at international design events from Japan to Azerbaijan, Switzerland to Germany, where he enjoys speaking his first language.

Yun Yu

Apple Human Interface Designer

Yun Yu is a Creative Director and Designer based in San Francisco Bay Area, California. Originally from China, she holds a BA from Shanghai Jiao Tong University and an MFA from Konstfack University of Arts, Crafts, and Design in Stockholm. Yun’s career spans a wide range of design fields, from branding and visual communication to conceptual and strategic design to product and experience design. She has worked with renowned clients across multiple sectors, including Minecraft, Nike, Bang & Olufsen, Mojang Studios, Ubisoft, Mentimeter, and H&M during her work at design consultancies. Currently, Yun works at Apple Inc. as a Human Interface Designer in Apple’s prestigious Design Studio, directly envisioning, developing and crafting visual experiences for Apple’s products and services. Prior to Apple, she served as Creative Director at Bold Scandinavia, where she led a large team and contributed to numerous award-winning projects, including Gold at Cannes Lions, Grand Prix at Eurobest, and multiple D&AD accolades. Her work has been recognized with international awards and featured in notable exhibitions.

Olivier Apers

BETC Paris VP & Executive Creative Director

At the beginning of his career, Olivier was a copywriter for some of the most creative agencies in France. He worked on many campaigns for Volkswagen. He joined BETC in 2005, and after a few years he became Creative Director, then Executive Creative Director, and VP. He spent some years on CANAL+ and his work was awarded several times. He is the creative lead for a number of brands at the agency including big clients such as E.Leclerc supermarkets and Decathlon. Earlier this year he led a big campaign for META for the Rugby World Cup. Olivier is on the boards of both BETC Paris and BETC Fullsix. He is behind a number of internal initiatives to develop agency culture. Throughout his career Olivier has won multiple international awards all around the globe. And he has been a regular on international juries: 4 times on a Cannes Lions jury, three times for D&AD, One Show, Andy Awards, LIA, Eurobest, European and French Art Directors Club, and Clio Awards.

Rony Castor

BarkleyOKRP Senior Vice President & Group Creative Director

Based in Chicago, Rony is an Senior Vice President, Group Creative Director at BarkleyOKRP, leading work for Metro by T-Mobile, Chicago Sky, Denny’s and various projects as the Creative Lead of BOKRP’s sub-agency, Putney. He considers himself lucky to work with a uniquely fun team of strategically sharp, and creatively ambitious people that are so committed to driving results for their partners. Rony’s work has been showcased on the Super Bowl, The Today Show, Fast Company, SportsCenter, The New York Times, People Magazine, ESPN, GQ, Mashable, and can even be seen on MasterClass. Recently, he was named to Crain’s Chicago Business 2024 40 Under 40 list, won Adcolor One Club’s 2022 Creative of the Year, and was honored in Adweek’s Creative 100 and Ad Age’s 40 Under 40. He was also a co-finalist for Ad Age’s “Creative Director of the Year” award. His celebrated “Not a Gun” campaign received Fast Company’s “Innovation in Design” and “World Changing Ideas” honors and was Ad Age’s Campaign of the Year in the “Best Work for Good” category, which played a major role in GS&P being recognized as Fast Company’s Most Innovative Ad Agency and the 36th Most Innovative Company in the Word in 2021. Rony has won nearly every major industry award, including Cannes, The One Show, D&AD, Webbys, ADC, ANDY Awards, and London International Awards, as well as the Grand Clio and Grand Ogilvy honors. While these accolades show the work resonates, Rony values the process and the push to explore new boundaries. That perspective has led to some wild stuff, a romantic audiobook about juice, like an app that blocks negative tweets, a reality show where the love interest is a cellphone plan, a monthly Black history podcast, protest-sign newspapers, a YouTube cartoon series, an AI chatbot that teaches about Juneteenth, an ASMR car wash experience, and an RIP T-shirt line dropping on the one-year anniversary of January 6th. Before joining BOKRP, Rony worked at Goodby Silverstein & Partners, FCB Chicago, Havas, and Burrell Communications, working with brands like PepsiCo, McDonald’s, BMW, Xfinity KraftHeinz, Toyota, Nike Chicago, Golden State Warriors and more. In a fun twist, he previously was the voice of a tiny talking cheese for Babybel, inspired by his Haitian parents. When he’s off the clock, Rony’s likely getting his heart broken by the Bulls or Bears, hitting the gym with hopes of benching 315, nursing a few injuries while dreaming of a basketball comeback, or annoying his wife, Lauren, and their two kids -- Elle and Benny.

Maddy Kramer

Dentsu New York Creative Director

Maddy Kramer is an award-winning Creative Director with over 15 years leading global campaigns for brands like P&G, Anheuser-Busch, Coca-Cola, and Diageo. Recognized by Adweek as a trailblazer transforming the industry, she’s a Cannes Lions See It Be It alum, One Show Next Creative Leader, and co-founder of Invisible Creatives, a platform elevating underrepresented talent worldwide. Beyond her agency work at Dentsu New York, she creates social-impact projects including The Last Generation podcast, The Woman Card, and other initiatives that fuse creativity with purpose.

Pete Lefebvre

Mischief Creative Director

For the past 4 years and change Pete’s been a creative director at Mischief and has been having a real good time creating award winning work for all kinds of brands. This includes being part of the team that won the Superbowl with Tubi - a commercial Q-Tip saw and asked what were we smoking and where could he get some. From Cannes Grand Prix to Grand Effies and everything in between Pete’s won a host of industry awards. That said, he still enjoys the journey and still thinks there’s still nothing more exciting or scary than a blank piece of paper. Pete grew up in Detroit, where he may or may not have taken advantage of Canada’s lower legal drinking age of 19. Depends who’s asking.

Lauren Varvara

DAVID Executive Creative Director

Lauren is an Executive Creative Director at DAVID. Before that, she spent time at Droga5, Grey, and most notably, Saatchi & Saatchi, where she played a key role in some of Tide’s most iconic campaigns including Laundry Night, Jason Alexander Hoodie, Jersey Swap, Gonna Need More Tide, and more. Named one of Adweek’s Creative 100, her work stretches across categories from CPG to sports to social impact, and has been recognized by every major industry award show, including Cannes Lions, The One Show, the Effies, Clios, Webbys, and D&AD. When not working you’ll find Lauren chasing her sons Casey and Leo, or actively running away from them and calling it training. ​

Nimo Awil

Wonderhatch Head of Creative

Nimo is a Creative Director and nomadic third culture kid passionate about storytelling and using creativity for positive change. She’s worked with brands like Toblerone, American Express, Google, and Dove. A recognized industry leader, she’s been named one of PITCH Magazine’s “100 Superwomen,” BIMA100’s “Most Influential People in Digital,” and Campaign Magazine’s “Faces to Watch.” Nimo has mentored emerging talent as Co-Resident Executive Creative Director of D&AD New Blood SHIFT and served on prestigious juries, including Cannes, One Show, and D&AD. She was also the first female president of the Cristal Africa Awards. Outside of her creative work, Nimo champions healthier workplaces and has, in the past, helped launch an internal wellbeing program to improve work practices and foster opportunities for social good.

Rosie Bardales

VML New York Chief Creative Officer

Rosie Bardales joined VML New York to build on the agency’s creative momentum, including its Super Bowl work for Hellmann’s and the Stand Up to Jewish Hate campaign for the Foundation to Combat Antisemitism. She oversees Coca-Cola, Nestle, Unilever, Kyndryl and FCAS accounts, leading clients to brave and effective work and growing young creative talent. A Native Texan, she returned to the US after spending over 20 years as an expat in Europe, most recently as CCO & Partner of BETC London and global leader of BETC Paris, where she worked across clients such as Danone, Reckitt Benckiser, Mondelez, Unilever, Gant, Lacoste, Coty, Bacardi, Levi's, LVMH, and Nike.

Soham Chatterjee

Meta Global Creative Lead

Soham is a Global Creative Lead/Writer at Creative X at Meta, working across Family of Apps (WhatsApp, Instagram, and Facebook), and has led creative work in India, Miami, Chicago, San Francisco, and New York City. Beyond his corporate role, Soham partners with organizations that use creativity for social good. He collaborated with the Human Rights Foundation, to create the initiative Flash Drives for Freedom, a movement that smuggles outside-world content into North Korea with an aim to end the dictatorship and oppression. The work has been featured at Tate Modern in London, SXSW, and the Oslo Freedom Forum. His work has won top honors at Cannes Lions, Cannes Health, One Show, Art Directors Club, Clios, D&AD, Andys, LIAs, AICP, Webby, Epica, Cresta, New York Festivals, and he has served on the jury for most of these award shows. Soham has taught at Miami Ad School New York and been guest faculty at campuses in San Francisco, Mumbai, Miami, and the Dominican Republic, as well as Portfolio Center Atlanta and Chicago Portfolio School, mentoring the next generation of award-winning creatives. He has twice been named to Business Insider’s 30 under 30 Most Creative People in Advertising, recognized as a Creative Honoree at AdColor, and awarded the inaugural Creative Visionary honor by Asians in Advertising.

Kurt Mills

Goodby Silverstein & Partners Creative Director

Kurt began his advertising career in the far east of Canada and is now a CD in the far west, at Goodby Silverstein & Partners in San Francisco. His work is as non-traditional as it gets—he’s made people hitchhike across the country in their underwear, put Cheetos into museums and sponsored a celebrity’s fingertips. After hours, Kurt also teaches and mentors at The Academy, a one-year ad school offering free tuition, founded to expand access and bring more unique voices into the industry. Career highlights? Getting teased by Steve Carell, yelled at by Michel Gondry and ordering Odell Beckham Jr. his first Bloody Mary. Not all at the same time, of course.

Fernanda Bürgel

Creative Director

Fernanda Bürgel is an award-winning Creative Director and seasoned art director with over 15 years of experience shaping high-impact, 360° campaigns for some of the world’s most recognized brands. She has led creative work at agencies including Leo Burnett, Dentsu, FCB, Walton Isaacson, and PETERMAYER, building campaigns for Lexus, Chase Bank, McDonald’s, Allstate, Coca-Cola, and Procter & Gamble. Known for her sharp visual instincts, media-agnostic thinking, and ability to translate brand strategy into arresting, concept-driven work, Fernanda moves seamlessly between above-the-line, below-the-line, and digital platforms. Her portfolio reflects a mastery of both big-picture brand storytelling and meticulous design detail—always in service of ideas that stand out and sell. Her work has earned Effie Awards, ADDY Awards, and other industry honors. Born and raised in Brazil, Fernanda brings a global eye, a strong creative point of view, and an unwavering commitment to craft.

Jamie Cordwell

Edelman UK Global Executive Creative Director

Jamie is a Global Executive Creative Director with over 20 years of experience in advertising and PR, leading globally awarded campaigns for brands including Xbox, Dove, and Hellmann’s, most notably winning a Grand Prix at Cannes Lions 2021 for “Eternal Run” (ASICS). Prior to joining Edelman, Jamie worked as a creative at Ogilvy & Mather, OgilvyOne, and Cossette, across global brands including AMEX, IBM, Unilever, General Mills, P&G and McDonalds. During his time at Edelman, Jamie’s work has been recognized in every international award show including Cannes Lions, One Show, D&AD, Webby, and the Clios, and has been featured in Forbes, Fast Company, New York Times, and Rolling Stone to name a few. In 2025, Jamie also served as a judge at the Cannes Lions, on the Entertainment for Gaming Lions jury.

Shiran Teitelbaum

72andSunny Creative Innovation Director

As an award-winning Creative Innovation Director at 72andSunny in Los Angeles, Shiran Teitelbaum leads projects across the agency, injecting earned and social-first thinking into everything she works on. Whether it’s reimbursing people for emotional damage in Venmo’s Bad Date Rebate or modernizing Snapple Facts with the use of AI at her former agency Deutsch, Shiran is passionate about creating work that is unexpected and share-worthy at its core. While Shiran lives and works in Los Angeles, she is forever grateful for getting her start in advertising in Canada, where sharp, overly ambitious ideas are always the north star. Outside of advertising, Shiran co-invented Everything Bagel Nail Polish for her Jewish clothing line Unkosher Market, which was featured in the New York, The Cut and Food Network. In other fun Canadian trivia, Toronto Life recently ranked Shiran’s wedding #1 for enlisting body doubles to perform her first dance.

Yusong Zhang

DoorDash Creative Lead

Yusong is a Creative Lead at DoorDash. Born in China, he moved to Canada at the age of 18. He's inspired to start his journey in advertising by his college professor's words “We get paid to think of weird stuff.” Nearly 20 years later, his career has taken him through Toronto, Vancouver, and now Los Angeles, where he lives with his wife and two daughters. His work has earned recognition from top international awards and been featured in major media outlets around the world.