AI + Creativity

With over a decade working in digital strategy and with a background in anthropology, Annie has developed a multidisciplinary approach to designing human-centric solutions for partners and brands, using data-driven research backed by a rigorous approach to methodology to inform strategies and solutions. By blending qual and quant techniques aimed at uncovering deep insights, behaviours and motivations, Annie looks to craft regional solutions that can scale to address global challenges. Annie has brought her expertise to brands and platforms that include Google, adidas, Facebook, Bottega Veneta, Nissan, Oculus, Nike, eBay, Kimberly Clark, Kraft and City Bank.

Phillip is currently a Product Owner for WestJet’s AI-powered chatbot, first to be launched by a Canadian airline. In this role, he is responsible for advancing the chatbot (named Juliet) beyond air travel and making her a 24/7 digital travel assistant across the various phases of the guest journey. He has over 10 years of experience in the digital and technology sector working on various projects that span across multiple industries. At WestJet, he is part of the Digital & Innovation Lab team who are tasked with exploring new technologies, trends, and partnerships to leverage and sustain a competitive advantage across competitors. When time permits, he is passionate about sharing his expertise and networking with explorers and futurists who are on the lookout for the next big disruption in the tech world.

Dré Labre founded TBD.company in 2017 to help business leaders navigate the chaos of a rapidly changing world. As a futurist, he looks at what’s happening today, then imagines possible tomorrows so organizations can make more informed decisions now. He’s worked with some of the world’s biggest brands and is recognized internationally for his expertise. He proved himself as a business leader while a partner at a Toronto agency and innovation lab, and is also an accomplished speaker. What sets Labre apart is his emphasis on strategic science fiction as a tool to provoke meaningful conversation and challenge assumptions. For Labre it’s not just about what technologies will emerge, it’s how we’ll use them, and how they’ll affect us. As such, he sees value in exploring longer time horizons, not just the next few quarters.