In Conversation with Brent Choi

As a ‘creative’ guy, for years Brent hid the fact he had graduated from one of Canada’s most prestigious business schools. And that he used to be an account executive. And that he won numerous math competitions. Okay, maybe keep that last one on the down-low still. Today as CEO/Chief Creative Officer of DDB Canada, Brent uses his unique left-brain/right-brain approach to lead DDB’s total creative product and agency’s overall strategic direction across all offices. Before DDB, Brent spent 3 years in the big apple in charge of J. Walter Thompson’s flagship office where he helped transform them from old school agency into the #5 Cannes Cyber Agency in the World, leading global accounts such as Campari, Rolex, and J&J. Previously to arriving in NY, Brent helped two different agencies transform into Canada’s Agency of the Year and two others to runner-up AOY, and his clients being named Brand and twice the Marketer of the Year. In 2013, he was the #2 ranked Digital Chief Creative Officer in the World, has 25 Cannes lions to his name, and his work has been featured around the world including in the New York Times, CNN, Forbes, Fast Company and even Sesame Street. At home Brent transforms back to a proud dad, insane NFL fan, and loving husband. His wife would add “In that order.”