April 29, 2026
Join us for a chat with Christina Yu, Partner and CCO at Lifelong Crush
Back to In Conversation With
Christina Yu
What happens when you hand a microphone to one of Canada’s most celebrated, award-winning creatives? We’re about to find out. Join Edelman Global ECD Andrew Simon on April 29 at the Arts & Letters Club for In Conversation With Christina Yu - Partner and CCO at Lifelong Crush, Top 100 thought leader, and, yes, even a Canadian Screen Award-winning filmmaker. With a career at some of the country’s top agencies, Christina will share what it really takes to thrive in this wacky industry we call home. Come for the stories. Stay for the drinks. TICKETS Individual Members* - Free Corporate Members - $10 Non-Members - $15 Ticket prices are subject to HST. All sales final - no refunds. *Professional, Next Generation and Student Members
Meet our Speakers
Christina Yu
Lifelong Crush Partner, CCO
Christina Yu is a Cannes Lion-winning creative, film director and Partner & Chief Creative Officer at Lifelong Crush, known for building ideas that capture attention, spark conversation, and turn brands into consumer crushes. At Lifelong Crush, Christina is helping build one of Canada’s fastest-rising creative agencies. The work has earned Effie Awards for effectiveness and back-to-back podium finishes as one of Strategy’s Small Agencies of the Year. Earlier in her career, Christina created breakthrough work for brands including Flow 93.5, Pepsi and FedEx before launching Capital One in Canada with the disruptive “Hand in My Pocket” campaign, achieving a 93% recall rate. Since then, her work has spanned blue-chip brands including Stella Artois, Audi, Johnson & Johnson, Virgin and Kruger. She has also helped shape some of the industry’s most admired creative cultures, including leadership roles at Rethink Canada and co-founding Red Urban within the DDB network. Christina mentors the next generation of creative talent as a frequent industry speaker and visiting professor at OCAD University. At home, she’s happily outperformed by her twin sons in soccer, Roblox and fishing on the Bay of Quinte.