In Conversation with Ian Mackenzie

Across 15 years in the business, first as writer then creative director, Ian has worked at the forefront of digital and creative innovation. During that time, his work has earned more than 100 international awards for creativity and effectiveness, including One Show, D&AD, Clios, Webby Awards and a total of 21 Cannes Lions. In 2014, he was ranked #1 Copywriter in Canada in Strategy Magazine’s Creative Report Card. Ian was also co-creator and writer of the influential “Our Food. Your Questions.” radical transparency platform for McDonald’s, which started in Canada then rolled out globally. As creative leader of the data-driven creative agency FCB/SIX, Ian helmed “Destination Pride” for PFLAG Canada, which became the most awarded Canadian campaign at the 2018 Cannes Lions – and one of the most awarded campaigns in Canadian history. Also in 2018, Ian was ranked #11 most awarded Executive Creative Director in the world, according the The Drum’s “Big Won” report. Recent highlights include helming the 2019 Cannes Lions Creative Data Grand Prix-winning campaign “Go Back To Africa” for Black & Abroad. Under Ian’s creative leadership, FCB/SIX has been the #1 ranked Canadian agency at Cannes in both 2018 and 2019. Major clients have included Honda, AB/InBev, Cadbury, Johnson & Johnson Vision, Taco Bell and BMW.