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In Conversation with Ian Mackenzie

He’s won 21 Cannes Lions, 18 One Show Pencils, and his agency’s “Go Back to Africa” campaign won the Grand Prix in Creative Data in Cannes and a D&AD Black Pencil. In other words, he ain’t no slouch. Please join ADCC President Andrew Simon for an intimate one-on-one chat with the warm and wonderful Ian Mackenzie and find out how he’s helped build FCB/SIX into Ad Age’s first ever Data & Analytics Agency of the Year. Rumour has it that the first 375 people to sign up for the session will receive one of the creativity and effectiveness trophies Ian’s won throughout his illustrious career. But again, that’s just a rumour. Wednesday, December 2nd from 12-1 EST – see you there! This event will be held using Zoom. Attendees will receive a link to the Zoom meeting the morning of December 2nd.

Date and Time

Dec 2, 2020 12:00 PM – 1:00 PM EST



Meet our Speakers

Ian Mackenzie

Ian Mackenzie

Across 15 years in the business, first as writer then creative director, Ian has worked at the forefront of digital and creative innovation. During that time, his work has earned more than 100 international awards for creativity and effectiveness, including One Show, D&AD, Clios, Webby Awards and a total of 21 Cannes Lions. In 2014, he was ranked #1 Copywriter in Canada in Strategy Magazine’s Creative Report Card. Ian was also co-creator and writer of the influential “Our Food. Your Questions.” radical transparency platform for McDonald’s, which started in Canada then rolled out globally. As creative leader of the data-driven creative agency FCB/SIX, Ian helmed “Destination Pride” for PFLAG Canada, which became the most awarded Canadian campaign at the 2018 Cannes Lions – and one of the most awarded campaigns in Canadian history. Also in 2018, Ian was ranked #11 most awarded Executive Creative Director in the world, according the The Drum’s “Big Won” report. Recent highlights include helming the 2019 Cannes Lions Creative Data Grand Prix-winning campaign “Go Back To Africa” for Black & Abroad. Under Ian’s creative leadership, FCB/SIX has been the #1 ranked Canadian agency at Cannes in both 2018 and 2019. Major clients have included Honda, AB/InBev, Cadbury, Johnson & Johnson Vision, Taco Bell and BMW.

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