In Conversation with Jay Chaney

Jay has been Canada’s top planner on the Creative Report Card for the past two years in a row and was listed as one of the 4 top Planners in the world in 2018, according to Ad Age. He is known for pushing the limits of advertising and redefining the strategy and planning role. He has contributed to several internationally game-changing and award-winning campaigns, including KOHO’s Dream Thieves, SickKids VS, Honey Nut Cheerios ‘Bring Back the Bees’, and McDonald’s ‘Our Food Your Questions’ ¬– which set a global standard for transparency in advertising. A renowned challenger, Jay began his career in the pure play digital world and has successfully connected the online and offline ad worlds, bringing a fresh perspective on what’s happening and, perhaps more importantly, why. Jay has previously been the Chair of the Strategy Program at Toronto’s Miami Ad School. Prior to founding Broken Heart Love Affair, Jay was CMO at KOHO and served in strategy roles at Cossette, Lg2, Tribal DDB, Critical Mass, and Blast Radius.