In Conversation with Lori Davison

Lori Davison is Chief Strategy Officer at Diamond in Toronto, where she leads a multi-disciplinary team of strategists with expertise spanning brand, digital, social, PR and sponsorship strategy. Prior to joining Diamond, Lori spent the last decade client-side most recently as Chief Marketing and Communications Officer at the Royal Ontario Museum. Prior to ROM, Lori served for six years as Head of Brand Strategy at SickKids Foundation in Toronto, Canada. At SickKids, Lori led the visioning and development of the groundbreaking SickKidsVS brand platform which succeeded in driving $1.5 Billion in fundraising revenue for the hospital. Lori is a recognized leader in the Canadian advertising industry. She honed her skills agency-side in leadership roles at BBDO and Leo Burnett Toronto. She is a known champion of compelling creative ideas with work awarded in every major advertising show, including a career total of 20+ Cannes Lions among which is Canada’s first and only Black Lion for Advertising Effectiveness as well as 2 shortlists for Grand Prix Lions. Lori was named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association and 2018 Top Marketer of the Year by Strategy Magazine.