In Conversation with Luc Du Sault
It’s been over 18 years since Luc and friends opened the doors of the Quebec City office of LG2 and what an amazing ride it’s been. Today, he’s Partner, Vice-President, Executive Creative Director at LG2, Canada’s largest independent agency. How have Luc and team kept the creative bar so high for so long? What’s the secret sauce for creating one of Canada’s greatest success stories? All will be revealed, and then some, during “In Conversation with…", hosted by ADCC Chair Andrew Simon on Wednesday, May 3rd from 12-1ET.
Date and Time
May 3, 2023 12:00-1:00PM ET
Location
Online
Meet our Speakers
Luc Du Sault
LG2 Québec Partner, Vice-President, Executive Creative Director
In 2004, my friends and I founded the Quebec City office of lg2. Since then, we've created a fun place to find great ideas. I've led my teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, the One Show and the Clios. I fell in love with advertising at 4 years old, when my dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where I worked on General Motors, and Mc Donald’s. Now, I'm leading a group of many different talents who are solving all sorts of problems for the Société de l'assurance automobile du Quebec, Domino’s, Boreale, Krispy Kernels, the Quebec government and the Quebec dairy board. Contributing to the success of lg2 has always made me feel proud, and I will continue to create the way I always have - with the heart of a 4-year-old.
Video Highlights
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