In Conversation with Luc Du Sault

In 2004, my friends and I founded the Quebec City office of lg2. Since then, we've created a fun place to find great ideas. I've led my teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, the One Show and the Clios. I fell in love with advertising at 4 years old, when my dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where I worked on General Motors, and Mc Donald’s. Now, I'm leading a group of many different talents who are solving all sorts of problems for the Société de l'assurance automobile du Quebec, Domino’s, Boreale, Krispy Kernels, the Quebec government and the Quebec dairy board. Contributing to the success of lg2 has always made me feel proud, and I will continue to create the way I always have - with the heart of a 4-year-old.