In Conversation with Mo Bofill

Mo is a Partner and Executive Creative Director at One Twenty Three West (123w) – one of Canada’s leading agencies based out of Toronto, Vancouver and Montreal. Born and raised in the Philippines, and growing up in Ontario, she brings a diverse point of view that mixes her passion for design, creativity and business strategy to Canadian design and advertising. She believes in building brands through a human experience: How can we bring humanity into how we work – in how we approach working together, in how we communicate as people and as brands? How can we design something that has a direct impact on our everyday experience? She believes that we should use creativity to not only build business, but to use creativity to appeal to the best in us all. Outside of driving business growth for her clients, her work has also been awarded and recognized internationally by D&AD, One Show, Cannes Lions, The Webby's, Luerzer’s Archive, How Design Awards, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others. With over 15yrs of experience, Mo has helped transform some of Canada’s most iconic brands from the ground up: Bell, President’s Choice, No Frills, Home Hardware, Winners, Shoppers, and Koodo to name a few. She has also helped transformed global brands like Apple, KFC, Coca-Cola, Plenty of Fish, Corona, Audi, Subaru, Mitsubishi and helped them become relevant brands to Canadians. A strong believer in mentorship, she mentors at the Miami Ad School Toronto, The Remix Project and the RGD (Registered Graphic Designers of Ontario). Most recently she also joined the Board of Directors of the ADCC (Advertising & Design Club of Canada).