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In Conversation with Xavier Blais

Xavier Blais is a revelation. A Partner, ECD and Writer at Rethink in Montreal, he’s won 58 Lions and enough D&AD pencils to open a D&AD pencil store. Over his ten years at the agency, Xavier has created iconic campaign after iconic campaign. And lucky you gets to learn how he’s done it. Please join ICW host Andrew Simon for his conversation with Ad Age’s Creative Director of the Year in 2026. Be sure to book your spot today to hang with Xavier on Wednesday, September 16th at the Arts & Letters Club. TICKETS Individual Members* - Free Corporate Members - $10 Non-Members - $15 Ticket prices are subject to HST. All sales final - no refunds. *Professional, Next Generation and Student Members

Date and Time

Sep 16, 2026 6-8:30PM

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Location

Arts & Letters Club 14 Elm St Toronto

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Meet our Speakers

Xavier Blais

Xavier Blais

Rethink Montreal Partner, Executive Creative Director

Xavier Blais is a Partner and Executive Creative Director at Rethink, a fiercely independent creative agency with offices in Montréal, Toronto, Vancouver and New York. He joined in 2015 and helped establish Rethink’s Montreal operation, quickly rising the ranks and becoming the one of youngest partners in the agency’s history. Xavier relentlessly contributes to creating famous, fun, smart-yet-dumb campaigns for global brands like Molson Coors, IKEA and Heinz to name a few. In 2024 and 2026, Rethink was named Independent Agency of the Year and Indie Network of the Year at Cannes Lions and Xavier topped Cannes Lions 2024 Talent Report as most awarded Creative Director in the world. He was named Creative Director of the Year by AdAge in 2025. His projects were featured in just about every mainstream news outlet on Earth, won Gold or Grand Prix at every major award show and exhibited at the Montreal Museum of Fine Arts. There’s also a decent chance that Xavier’s latest work is currently featured on his mom’s iPhone lock screen.

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