Rising Stars 2022

Our very first Rising Stars

The ADCC’s Rising Stars awards recognize emerging creative talent across talent.


This year’s judges have selected two winners – one from Advertising, one from Design:


—Maude Turgeon, Designer

—Sophia Wilby, Copywriter


See their work below.

Maude is a designer currently based in Montreal. She has always had a big interest in art and creation. Art evolved into design and her work became where she allowed herself to explore and push the limits of those disciplines. In 2017 she graduated university and worked in various sized studios and agencies before (and while) co-founding Demande Spéciale. The studio, which is now 5 years old, is a project that evolves through time and is a place of creation in the broad sense. Over the years Demande Spéciale's work has been recognized by multiple international awards and featured in numerous publications and articles. The creative problem solving and plurality of subject and client is what makes being a designer so interesting and stimulating for her.

Maude Turgeon


Two months into her career, Sophia created a campaign that has since won 7 One Show pencils, 1 Lion, a Webby, plus 24 other international awards. And counting. It’s helped push her to be named as one of Canada’s top copywriters only a year and a half out of school. But Sophia is so much more than one campaign. Way before RECEATS - back in her first week actually - she landed an idea that would be selected for Scotiabank’s countrywide International Women’s Day campaign, highlighting her brave and progressive writing. And before that she was named the SABRE Awards 2021 Student Innovator of the Year. Most recently she helped create White Ribbon’s Uncomposed campaign, an idea that saw the Canadian Opera Company be transformed into a tool in the fight to end gender-based violence and toxic masculinity. And beyond the work, she’s simply one of the best… She gets along with everyone. She has an infectious we-got-this attitude. And she’s somehow reached GOAT status at her 21-year-old agency in under 18 months.

Sophia Wilby