Basil’s grandfather was a high-ranking magician at The Hat & Rabbit Club in Toronto, Canada. This led Basil to receive training in the ways of magic and he eventually became known as Basil Dazzle. He charmed countless crowds with his wizardry, but at the age of 19 Basil became interested in the dark side of magic and began to study advertising. The rest is lore. Basil’s work has been recognized by ADCC, Cannes, One Show, Clios, and the ever elusive Geoffy’s.