Cinzia currently serves as Global Group Creative Director at McCann Worldgroup in New York. She loves her job, so much that she started her career in advertising twice: the first time as copywriter in Milan and the second as an art director in Singapore.
In Asia she helped create the “Life Saving Dot,” an idea that transformed traditional Indian “bindis” into life-saving iodine patches for women in rural India.
After she moved to Energy BBDO Chicago, she helped create “Prescribed to Death”, a memorial wall with 22,000 pills, each bearing the face of a person killed by opioid addiction. The memorial was hosted for two weeks at the Ellipse Gardens at the White House and she was recently a speaker at Ad Stars in Korea where she talked about the use of data in “Prescribed To Death”.
She’s worked on global and Fortune 500 brands and her work has been recognized by international shows including Cannes Lions, One Show, and D&AD and she’s been part of several international juries, including Cannes Lions and One Show.
She believes in creativity for good and that emotional impact is in direct proportion to social impact. Her litmus test for a good idea is how it would sound in a CNN newscast.
When she‘s not solving clients’ business problems, she enjoys moving from one continent to the other, trying to make her cat an internet celebrity and spending time with her family.