Back to Created

Oh no, I cursed the Raptors!

Episode Summary

Neil Walker-Wells (Group Creative Director, Juniper Park\TBWA) talks about the greatest basketball team ever and their partnership with GoDaddy. Was it a blessing… or a curse?

Release Date

Sep 23, 2020





Listen and Subscribe

Share Episode

Facebook LinkedIn Twitter Email

Listen and Subscribe

Listen more

  • How to edit your career
    How to edit your career

    Graham Chisholm December 19, 2023

    Our 50th episode extravaganza! Graham Chisholm, this year’s Mick Griffin Best Editing Award Gold winner, gets candid about his career. From not knowing what he wanted to do, to working in Montreal to Toronto to LA, to launching a business, Graham talks about his career as an editor, the ups and downs, never giving up, and his process for great work. His incredible stories from the cutting room floor will leave you inspired and fired up.

  • How to Disney + the truth
    How to Disney + the truth

    Derek Blais December 5, 2023

    Derek unpacks the Missing Matoaka project, and the true story of Pocahontas. He very candidly speaks about his family and his connection to the work as an Indigenous Canadian.

  • How to burn books
    How to burn books

    Caroline Friesen & Robbie Percy November 21, 2023

    Caroline and Robbie talk about burning The Handmaid’s Tale (or rather, trying to burn it, with a flame thrower… and Margaret Atwood) as well as work for IKEA that got trolled.

  • How to design your life
    How to design your life

    Stephanie Yung November 7, 2023

    Stephanie opens up about the power of design and its role in not only our industry but in making the world a better place. She also discusses how she used her design expertise to map her journey to motherhood (Project Junior) as well as work to combat unconscious bias with The Micropedia. It’s a personal, beautiful, incredibly inspiring interview.

  • How to work with celebrities
    How to work with celebrities

    Diti Katona & John Pylypczak October 24, 2023

    Have you ever wondered how to present ideas by carving a potato? Find out the answer with Diti and John! They are THE power couple of all things design, creative, and cool. Plus celeb gossip! Hear the inside scoop on working with Halsey, Lenny Kravitz, and The Fat Jewish.

  • How to be a Serial Entrepreneur
    How to be a Serial Entrepreneur

    Amin Todai September 5, 2023

    Amin teaches himself how to launch an agency at age 22, befriends the Raptors, starts a “Pimp My Ride” business, gets into the restaurant game, almost goes bankrupt multiple times, sells his ice cream franchise for like a bazillion dollars, is now into AI – oh, and still runs a successful agency. If you remember C-Lounge, this episode is for you.

  • How to make a billionaire mad
    How to make a billionaire mad

    Erin Kawalecki August 22, 2023

    Let’s get paid to play video games! Erin teaches us how to hack the system and get a bazillionaire to help fund local communities. Plus, how to launch your own agency.

  • How to and your next job in advertising
    How to and your next job in advertising

    Hemal Dhanjee & Steve Ierullo August 8, 2023

    Steven Hemal discusses their upcoming memoir “Bananas & Coffee: how to thrive as a creative.” Plus, they unpack KFC "Fixed It" and Nescafe “Jars”. Also… is this one person or two? Find out!

  • How to work in la Belle Province
    How to work in la Belle Province

    Xavier Blais July 25, 2023

    Xavier talks through the creative process for Heinz A.I. Ketchup and Decathlon Ability Signs. Plus, he talks candidly about living, working, and creating in Montreal. And reminds us not to trip on the flowers on the carpet.

  • How to love advertising
    How to love advertising

    Denise Rossetto July 11, 2023

    Denise Rossetto shares new work for Kruger that shows how messy love can be. And how messy working in advertising can be. But we love it anyway. And how messy starting an ad agency can be. But she did it anyway. And loves it.

  • Lights! Camera! Lions!
    Lights! Camera! Lions!

    Scouts Honour December 15, 2022

    Director Mark Zibert, and EPs Simon Dragland & Rita Popielak from Scouts Honour reveal what happens on the production side of things on huge award-winning campaigns such as SickKids and ROM. Plus how a great agency / client / production partnership can bring beautiful ideas to life.

  • Moving boulders for creativity
    Moving boulders for creativity

    Andrea Cook November 29, 2022

    Andrea Cook (CEO, Performance Art) as our first CEO guest! An economist who once set her sights on becoming the next Gordon Gekko, she rose through the ranks of advertising, leading the charge in the digital, data, and CRM space. Now the work she “moves boulders for” wins Lions and is the benchmark for world-class, data-rich thinking. Plus, find out why her old boss threw the entire contents of a wardrobe at her.

  • Liquid lunch at Noodles, anyone?
    Liquid lunch at Noodles, anyone?

    Cynthia Heyd November 1, 2022

    Cynthia Heyd (Executive Producer, The Deli) brings us through the evolution of the role of producer since the ‘90s. She talks candidly about the “mad men years”, sensational set stories, why she became an entrepreneur, and ageism in the industry.

  • It (the strategy) belongs in a museum!
    It (the strategy) belongs in a museum!

    Jay Chaney & Kristy Pleckaitis October 18th, 2022

    Jay Chaney & Kristy Pleckaitis (Broken Heart Love Affair) talk about why great strategies allow creative minds to get crazy and the way they uncover human insights.

  • This gets weird fast.
    This gets weird fast.

    Mikey Richardson September 27th, 2022

    Mikey Richardson (Co-Founder/Co-ECD, Jacknife) talks design language for YTV, and how they won the pitch with a garbage bag of ideas. Plus, how he and partner Mike Kelar launched a studio right out of OCAD and it’s still going strong 26 years later.

  • Sweet Dreams, Sweet Jesus
    Sweet Dreams, Sweet Jesus

    Steve Miller September 10th, 2022

    Steve Miller (ECD, FUSE Create) talks about the Sleep-Eze campaign that had everyone in a dream state. Plus, how rock’n roll can help you break into advertising, and the story behind La Carnita + Sweet Jesus ice cream.

  • If the world ends, do we get our money back?
    If the world ends, do we get our money back?

    Natalie Armata & Alanna Nathanson July 19th, 2022

    Natalie Armata and Alanna Nathanson (Giants & Gentlemen) dig into Harvey's and reveal the drink of summer. Plus, how they launched their own agency with a ton of ambition (and zero clients) and have transformed it into the gentle giant it is today.

  • Beer me, Barry!
    Beer me, Barry!

    Barry Quinn July 5th, 2022

    Barry Quinn (Founder/Chief Creative, Quake) talks Miller Lite, GoodFood, launching and growing Juniper Park, and his new adventure, Quake.

  • Casting Call
    Casting Call

    Shasta Lutz June 21st, 2022

    Shasta Lutz, casting director and owner of Jigsaw Casting, talks about the talent that brings scripts to life. Hilarious, honest, and candid, Shasta takes us on her career journey, how the industry has evolved, and where we are going today.

  • Billion Dollar Baby
    Billion Dollar Baby

    Lori Davison June 8th, 2022

    The client side of the SickKids VS. story! Lori Davison (Chief Marketing & Communications Officer, ROM) shares what it takes to be a bold, hugely successful marketer and a true agency partner. Hear how, as a client, fostering creativity and trusting your gut leads to game-changing results.

  • Let's move to Sudbury!
    Let's move to Sudbury!

    Dhaval Bhatt May 24th, 2022

    Dhaval Bhatt (CCO, Courage and former Partner/CD, Rethink) talks about the importance of diversity and inclusion in advertising, and the story behind work for IKEA, Scotiabank and Molson. Plus, Dhaval’s journey from India to the Canadian advertising world, and how one signature changed his life.

  • Sending the Right Signal
    Sending the Right Signal

    Graham Lang May 10th, 2022

    Graham Lang (former CCO at Juniper Park\TBWA) talks about how a social media campaign on TikTok saved lives around the world.

  • Rock ‘n Roll Holiday Spectacular
    Rock ‘n Roll Holiday Spectacular

    Tom Westin December 15th, 2020

    In the season 2 finale, Tom Westin (Partner, Creative Director at Grayson Music) talks about a career in the music business, rock ‘n roll, and how one dinner can change your whole life. Plus, he unpacks the craft behind campaigns for Rogers and DoorDash and how the audio business, like our industry, is rapidly evolving.

  • Singing, Dancing, and Tampons
    Singing, Dancing, and Tampons

    Rica Eckersley December 8th, 2020

    Rica Eckersley (Creative Director at UNION) talks about her longtime partnership with Adam Thur and unpacks two incredible campaigns they did for Interval House (Broken Bride Registry & Freedom Tampons). Plus, Lyranda reveals how influential Rica has been on her career.

  • This Episode Has No Name
    This Episode Has No Name

    Mo Bofill December 2nd, 2020

    Mo Bofill (Partner & Creative Director, Design at 123w) talks about her work on No Name, why design is more important than ever, and why people don’t quit their jobs (they quit their bosses).

  • How to get a job in advertising
    How to get a job in advertising

    Patrice Pollack November 24th, 2020

    Patrice Pollack, Creative Director at FUSE Create, talks about work for Reel Start, which empowers underrepresented youth to change their world through film. Plus, how she couldn't get a job in advertising, so just went off to win a Lion instead.

  • Food Waste and Beautiful Courage
    Food Waste and Beautiful Courage

    Brian Murray November 3rd, 2020

    Brian Murray (CCO of Ogilvy Canada) on how they visualized the impact of food waste for Hellmann’s and how a campaign for Dove that celebrates front line workers made it to the cover of the New York Times.

  • It’s Halloween! Let’s talk Monsters.
    It’s Halloween! Let’s talk Monsters.

    Mike Dubrick & Joel Holtby October 27th, 2020

    Mike Dubrick & Joel Holtby, Partners and Creative Directors at Rethink, talk about Ikea Stuff Monster and Lamp 2.

  • BLEEPS, BEEPS, and Sober October.
    BLEEPS, BEEPS, and Sober October.

    Lance Martin October 20th, 2020

    Lance Martin, Chief Creative Officer at UNION, goes behind the scenes for work on Viagra and Mini Cooper. Special Sober October edition!

  • Lady brands. Like cars and beer.
    Lady brands. Like cars and beer.

    Christina Yu October 13th, 2020

    Christina Yu, former Managing Partner/Creative at Rethink and EVP, CCO at Red Urban on work for Volkswagen, Stella Artois, and on being the “token female in the room.”

  • Follow The Raptors to Bring Back the Bees
    Follow The Raptors to Bring Back the Bees

    Peter Ignazi October 6th, 2020

    Peter Ignazi (Global CCO, Cossette) talks about how to crack globally recognized creative work for huge multinational clients like McDonald’s and General Mills.

  • Fast Cars & Bionic Bodies
    Fast Cars & Bionic Bodies

    Brent Choi September 29th, 2020

    Former DDB Canada CCO / CEO Brent Choi on work for BMW Canada with a client who cashed in every chip to make it happen. Plus, work for Northwell Health that changed lives. He also discusses his experience as “the only non-white person” when working in certain areas of the USA post-Trump.

  • Dream Job vs Your Actual Dreams: listen to your gut
    Dream Job vs Your Actual Dreams: listen to your gut

    Jordan Doucette September 15th, 2020

    Creative Powerhouse Jordan Doucette talks about her tenure as CCO of Leo Burnett Chicago, and what it was like to move her whole family during a global pandemic to accept a partnership at her dream agency, No Fixed Address.

  • Don't Cry Over Broken Bread
    Don't Cry Over Broken Bread

    Hubert Davis & Joseph Bonnici September 8th, 2020

    A special two part episode for our Season 2 premiere. Director Hubert Davis and Joseph Bonnici (CCO, Bensimon Byrne) talk about their unique creative partnership, friendship, and about major issues facing our industry (and the world). An important, must-hear episode.

  • Our Food. Your Questions,
    Our Food. Your Questions,

    Ian Mackenzie March 3rd, 2020

    Ian Mackenzie (Chief Creative Officer at FCB/SIX) sinks his teeth into how the world-famous McDonald’s 'Our Food. Your Questions' platform came to be. Plus, he shares the story behind the powerful campaign 'Go Back to Africa'.

  • This calls for a Bud Light
    This calls for a Bud Light

    Dave Chiavegato February 25th, 2020

    Dave Chiavegato (Partner, Creative at Grip Limited) talks about a small challenger brand called Bud Light and how The Institute was created. Plus, how a client with a dream for how things could be done differently helped form the agency Grip is today.

  • Opening an Agency: For Dummies
    Opening an Agency: For Dummies

    Zak Mroueh February 11th, 2020

    Zak Mroueh (Founder, CEO, and Chief Creative Officer of Zulu Alpha Kilo) talks about creating his own agency - and admits he had no idea what he was doing, and no clients, when he went for it.

  • Quaaludes and Cured Meats
    Quaaludes and Cured Meats

    Stephen Jurisic February 4th, 2020

    Stephen Jurisic (Dean at Miami Ad School Toronto) shares the hilarious tale of a TV shoot gone sideways for Maple Leaf Foods.

  • Fast cars and propaganda
    Fast cars and propaganda

    Vanessa Eckstein January 28th, 2020

    In this special design-focused episode, Vanessa Eckstein (Founder & Creative Director at Blok Design) shares her passion for design, her love of craft, and how always pushing for the best led her to designing race cars.

  • Make my cease and desist a double double
    Make my cease and desist a double double

    Alexis Bronstorph & Kelsey Horne January 21st, 2020

    Alexis Bronstorph and Kelsey Horne (Executive Creative Directors at TAXI) share the crazy adventure of how they brought a working Tim Horton’s into someone’s home in a quiet Alberta neighbourhood. Plus, they reveal the story behind the powerful #UNIGNORABLE campaign for the United Way.

  • The Evolution of Dove (and Dove Evolution)
    The Evolution of Dove (and Dove Evolution)

    Janet Kestin January 14th, 2020

    Janet Kestin (Co-Founder and Partner of Swim, a creative leadership lab) talks about how a beauty brand became a global movement.

  • The Beer Fridge
    The Beer Fridge

    Aaron Starkman January 7th, 2020

    Aaron Starkman (Managing Partner, Creative at Rethink) opens the fridge door to the iconic Molson Canadian campaign, and shares stories from his podcast “It’s Only Fucking Advertising.”

  • Tigers, tears, and tenacity: the SickKids VS story
    Tigers, tears, and tenacity: the SickKids VS story

    Carlos Moreno December 17th, 2019

    Carlos Moreno (Global CCO at Cossette) opens up about Post It note meetings, tigers, and the emotional toll of creating truly groundbreaking work for SickKids.

  • A Diamond Shreddie in the Rough
    A Diamond Shreddie in the Rough

    Nancy Vonk December 10th, 2019

    Nancy Vonk (Co-Founder and Partner of Swim, a creative leadership lab) talks about flipping the cereal category on its head, and reveals how from pressure comes diamonds, especially when you’re the intern.

  • Sexy sumos and suds: how Subaru got its groove back
    Sexy sumos and suds: how Subaru got its groove back

    Andrew Simon & Matt Antonello December 3rd, 2019

    Andrew Simon (CCO, Edelman Canada) and Matt Antonello (one of Canada's top freelance writers) talk about how to push the envelope with conservative clients to create memorable, damn sexy work that drives results.

  • Sweat, swear words, and success
    Sweat, swear words, and success

    Nancy Crimi-Lamanna November 26th, 2019

    Nancy Crimi-Lamanna (Co-CCO, FCB Toronto) opens up about the incredible success, and controversy, that spans four years of work for the Canadian Down Syndrome Society (CDSS).

  • LG2 Legit 2 Quit on a big idea
    LG2 Legit 2 Quit on a big idea

    Nellie Kim & Chris Hirsch November 19th, 2019

    Nellie Kim and Chris Hirsch (Partners, VPs, ECDs at lg2 Toronto) reveal how the underground Korean media network got them to gold and celebrate Chris’s success as an international meme.

  • Cook This with Ketchup
    Cook This with Ketchup

    Anthony Chelvanathan November 12th, 2019

    Anthony Chelvanathan (SVP, Creative Director at Leo Burnett Canada) talks about his work for Ikea and TSN, opening up about how they built up his pain threshold, both professionally and personally.

  • Pink Ponies & Death Threats
    Pink Ponies & Death Threats

    Angus Tucker October 29th, 2019

    On our very first episode, Angus Tucker (CCO at john st.) talks about his agency’s self-promo work and the worldwide reactions that resulted.